# Collectible Retailer Strikes Gold: A Direct Mail Success Story

Unlocking Explosive Growth with Path2Acquisition

Path2Response has been instrumental in our direct mail success over the past 2 years. Their data insights consistently deliver exceptional ROI, helping us target the right coin collectors with pinpoint accuracy. This has translated to strong response rates and sustained sales growth.

– Direct Marketing Manager

## Challenge

A leading collectibles retailer, renowned for its direct mail program, sought to expand its customer base and drive new acquisitions. Their traditional offer involved a low-priced entry product (a discounted coin) followed by a series of full-priced coins offered monthly.

However, after decades in the industry, they faced the challenge of tapping into new customer universes and finding responsive prospects through direct mail.

## Solution

Path2Response recommended a test of our Path2Acquisition model to address the client’s need for new customer growth.

We built a custom response model using their existing customer data to **identify untapped audiences with a high propensity to respond to their coin offer.**

## Results

The initial Path2Acquisition test campaign exceeded the client’s performance benchmarks, delivering impressive results compared to other audience sources.

Path2Response’s audiences provided:

- **High pay-up rates:** Demonstrating a strong conversion of respondents to buyers.
- **Strong response rates:** Indicating high engagement with the offer.
- **Great lifetime value (LTV):** Suggesting that acquired customers were valuable and likely to make repeat purchases.

This success led to a significant expansion of Path2Acquisition audiences in subsequent campaigns:

- **2023:** tested respectable quantities across 2 campaigns
- **2024:** grew 416% across 3 campaigns
- **2025:** projected to grow an additional 45% across 3 campaigns

## Data that Delivers  Powered by Path2Response

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