# Direct mail/retail

# Womens Footwear Brand takes a step forward with Increased Sales using Path2Acquistion

Shoe catalog achieves performance, consistency, and scale with [Path2Acquisition](/content/audience-creation/index.html)

## CHALLENGE

## Expand E-commerce Reach

A footwear brand was looking to expand its Direct-to-Consumer E-commerce Division. The internal marketing team had been utilizing other methods to drive traffic to the website and generate revenue, with subpar results. They sought out a partner that would help them expand their reach and sell more shoes to grow and scale.

## SOLUTION

We recommended our Path2Acquisition audience creation solution to identify qualified prospects, maximize potential reach, and enhance the predictive strength of their model.

The client’s Path2Acquisition model integrated comprehensive co-op transaction and behavioral variables to identify an audience of well-qualified prospects.

## RESULTS

By leveraging our dataset of billions of individual-level consumer purchase behaviors, Path2Response delivered an optimized universe of targets that resulted in the shoe cataloger acquiring customers 43% better than their average.