Privacy Policy

Why I Am Not Chasing the AI Trend — and Why Our Results Show It

Solving the Publishing Paradox: Why Source Quality is the Only Metric That Matters

Scaling Membership Acquisition Across Diverse Markets

Accelerating Membership Acquisition in Highly Fragmented Markets

Responsible Use of AI

Your Next Best Customer May Be Invisible

Warranty Brand Grows and Expands Client Base

Why Discovery Is the New North Star for Donor Acquisition

Reach with Precision: The Data Sourcing Strategy for Now

Chris McDonald Appointed President & CRO at Path2Response

The 2026 Guide to Attracting New Donors for Non-Profits

Retail Buyers: Seasonal, Super Buyers

The Future of USPS and What it Means for Direct Marketing

Data-Driven Direct Mail: The Evolution of Smart Marketing

Media Company Data Solutions: Enhance Targeting & Reach

Scaling the “Untouchable” Audience

Direct Mail 2024

Meet Bruce Hammer

Privacy Approach

Retail and MultiChannel Brands

Tactical Deep Dive: Data Points for Direct Mail Personalization

Custom Digital Audience

Who Doesn’t Love Direct Mail?

Grow Your Brand: How Custom Audiences Grow Brands

Path2InMarketX vs. Modeled Data Signals

Eliminate the Guesswork: Why Synthetic Data Is a Risk, and Real Transactions Are Your Only Foundation

Segmentation vs. Modeling: How to Boost Average Gifts by 127%

Converting Website Visitors to Direct Mail Donors

Leveraging Reverse Email Append for Enhanced Multichannel Campaigns

Database Marketing: The Ultimate Guide to Revenue Growth

Why Warranty and Insurance Marketers Are Doing Data Different

Donors by Cause: 19 Verified Donor Segments | Path2Response

Data-Driven Solutions for Human Rights Advocacy

Data-Driven Animal Welfare Fundraising Solutions

Retail Buyer by Category

Expanding Women’s Premium Apparel Brand with Affinity-Based Prospecting

How to 10x Client Targeting with a Data Cooperative

A Media Buyer’s Guide to High-Quality Audiences

Holiday Direct Mail: The Ultimate Guide to Winning in 2025

Customer Reactivation: The Cost-Effective Way to Boost LTV

What is Customer Lifetime Value? A DTC Guide